A topographic rebrand from the top down

A topographic rebrand from the top down

An identity at the intersection of innovation and finance technology

An identity at the intersection of innovation and finance technology

An identity at the intersection of innovation and finance technology

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The SEED Initiative

The SEED Initiative

Intersekt

The SEED Initiative

Intersekt

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Visual identity

Brand identity

Brand identity

Visual identity

Brand identity

Collateral and rollout

Campaign roll-out

Campaign
roll-out

Collateral and rollout

Campaign roll-out

UX and UI design

Event collateral

Event collateral

UX and UI design

Event collateral

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The brief

Project overview

Project overview

Project overview

Project overview

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The Sharing and Enabling Environmental Data (SEED) portal is an initiative of the NSW Government in response to community requests for reliable and readily available information about the environment in NSW. SEED includes over 2,400 environmental datasets related to water, land, air, vegetation and threatened species, all available through a single, online source. A built-in online map allows for easy searching of information and overlaying of different data, letting researchers gain an overview of environmental conditions in a particular location.

The Sharing and Enabling Environmental Data (SEED) portal is an initiative of the NSW Government in response to community requests for reliable and readily available information about the environment in NSW. SEED includes over 2,400 environmental datasets related to water, land, air, vegetation and threatened species, all available through a single, online source. A built-in online map allows for easy searching of information and overlaying of different data, letting researchers gain an overview of environmental conditions in a particular location.

Our design challenge was to create a distinctive and disruptive brand for Intersekt, Australia's first annual Fintech festival in Melbourne. Intersekt exists to elevate Australia's position as a leader in the global startup scene, and to foster a collaborative and creative global network between leaders in the Fintech sector. The festival includes a showcase of international Fintech speakers. The brand needed to be innovative and attractive to both festival speakers as well as attendees in order to ensure that the event was a success. Intersekt Festival is an event run by Fintech Australia, a national, not-for-profit organisation.

The Sharing and Enabling Environmental Data (SEED) portal is an initiative of the NSW Government in response to community requests for reliable and readily available information about the environment in NSW. SEED includes over 2,400 environmental datasets related to water, land, air, vegetation and threatened species, all available through a single, online source. A built-in online map allows for easy searching of information and overlaying of different data, letting researchers gain an overview of environmental conditions in a particular location.

Our design challenge was to create a distinctive and disruptive brand for Intersekt, Australia's first annual Fintech festival in Melbourne. Intersekt exists to elevate Australia's position as a leader in the global startup scene, and to foster a collaborative and creative global network between leaders in the Fintech sector. The festival includes a showcase of international Fintech speakers. The brand needed to be innovative and attractive to both festival speakers as well as attendees in order to ensure that the event was a success. Intersekt Festival is an event run by Fintech Australia, a national, not-for-profit organisation.

Our idea

Our idea

Our idea

Our idea

Our idea

We created a visual identity that brings to life the idea of sharing and enabling environmental data through the use of cartographic elements and visuals. Topographic map lines were used, combined with a set of bold graphic shapes that reference various markers commonly found on maps. We developed brand guidelines and a toolkit, enabling SEED to easily roll out the new identity across all of their publications and presence points.

We created a visual identity that brings to life the idea of sharing and enabling environmental data through the use of cartographic elements and visuals. Topographic map lines were used, combined with a set of bold graphic shapes that reference various markers commonly found on maps. We developed brand guidelines and a toolkit, enabling SEED to easily roll out the new identity across all of their publications and presence points.

The brand idea makes tangible the idea of intersection, exploring overlapping and intersecting form in the word mark and graphic elements. A distinctive typographic style and single-minded colour palette created a unique and disruptive brand style that was highly identifiable. The brand mechanic was extended both to typographic and graphic treatments, including a complete icon set and logo animation.

We created a visual identity that brings to life the idea of sharing and enabling environmental data through the use of cartographic elements and visuals. Topographic map lines were used, combined with a set of bold graphic shapes that reference various markers commonly found on maps. We developed brand guidelines and a toolkit, enabling SEED to easily roll out the new identity across all of their publications and presence points.

The brand idea makes tangible the idea of intersection, exploring overlapping and intersecting form in the word mark and graphic elements. A distinctive typographic style and single-minded colour palette created a unique and disruptive brand style that was highly identifiable. The brand mechanic was extended both to typographic and graphic treatments, including a complete icon set and logo animation.

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